Sony has today announced that a new BBC Sport TV app will be appearing on the Sony Entertainment Network. It will be launched on the PS3 and Sony Bravia TVs in time for Wimbledon 2012.

The app will deliver live HD streams of numerous sports such as Formula One, the Olympics and Wimbledon.

Sony have said, “the application has been designed specifically for the ‘big-screen’ to deliver an ultimate home entertainment experience.  The principal purpose is to deliver live sporting events where there are simultaneous activities or multiple camera angles.”

“With the BBC capturing highlights of the key sporting events over the summer, the app will provide UK consumers with an incredible mix of both live and on-demand sporting events from the UK and around the world, straight to their living rooms at the simple touch of a button. Throughout the London 2012 Olympics Games, the BBC Sport app will give audiences access to 2,500 hours of content and up to 24 simultaneous live events, all in HD.”

Edd Uzzell, Sony category development manager for BRAVIA said:

“Televised sport is one of the biggest rating wins for broadcasters.  This truly is a killer app and will provide a substantial amount of additional sporting content that you can’t get through the current broadcasting model.  We strongly believe this will kick-start more widespread usage of the connected television offering, providing sport fans using the app with in-depth big-screen coverage of their favorite events.  The app will also have extensive penetration in the UK thanks to its availability on PlayStation 3.”

Alan Duncan, UK Marketing Director for Sony Computer Entertainment UK also added:

“Launching this app to millions of PS3 owners in the UK will be a very welcome addition to PlayStation’s universal entertainment credentials.”

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