Sony Corporation (SNE) stock prices soared rapidly today by almost 10% on what seems to be the back of Microsoft’s announcement of their next-gen console the Xbox One. Shares in Sony Corp. were priced at roughly $20.95 just moments before the conference started, and then continued to rocket as the conference progressed, reaching $22.95 at times.

The jump also represents a year high for Sony Corp. Judging by the jump, and that consumers show more confidence in Sony and their PS4 coming later this year.

At the same time, stock prices in Microsoft Corporation (MSFT) fell slightly after the conference by 0.47%.

Please note that these fluctuations are common on the stock market, and share prices change all the time, the real test will be when both consoles are available to consumers later this year.